Neha Sheikh is the creative force behind Noon by Neha., has made a name for herself in the world of fashion with her minimalist designs and affordable clothing, catering to everyone without focusing on a specific demographic. Her love for design was inherited from her mother, Azra, who had a keen sense of style and was a teacher and musician, deeply influencing Neha’s creative journey.

Neha’s education reflects her broad artistic talent. She began with an enrollment in Science and later pursued Fine Arts at the intermediate level. After earning her BFA in Textile Design from Lahore College for Women University, she continued her studies at NCA, specializing in Furniture Design to expand her design perspective. Today, as the creative director of Noon by Neha, she’s known for her signature white-based collections, defined by flattering silhouettes and thoughtful details. Her collections aim to combine elegance, glamour, and versatility.

In addition to fashion design, Neha is a true polymath. She is an accomplished painter, fashion model, and a successful entrepreneur. She runs Salaiwala, a tailoring service where clients can have their garments custom-stitched and designed by Neha herself, alongside her thriving clothing label, Noon by Neha.

October 2024 marked the launch of her first seasonal collection, a much-anticipated series of white block-printed and embroidered designs that have quickly earned recognition and praise.

The journey to Noon by Neha was anything but simple for Neha. As a woman, she faced numerous challenges and made personal sacrifices. She took on various jobs to gain the skills she needed, always focused on creating fashion that was both unique and affordable. She understands the frustration of admiring beautiful clothes but being unable to afford them, and her brand seeks to change that. Through years of tireless work, sleepless nights, and perseverance, she has built a brand that resonates with her vision.

Throughout her journey, Neha has been supported by her family, who have been her greatest source of strength. Her father, Zahid Shafique, a businessman, encouraged her to pursue a career in fashion and textile design, while her mother, Azra Zahid, a dedicated teacher at Army Public School, stood by her through every challenge.

With Noon by Neha, Neha Sheikh invites you to join her fashion family, where every piece is crafted with love and dedication.